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Aaron Bernard

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aaronjbernard@gmail.com                   http://www.linkedin.com/in/ajbernard                               (414) 581-2041

 

  

                                                                            

EXPERIENCE 

 

Marathon Kids / Austin Runners Club                        Austin, TX

Digital Marketing Coordinator                                     (6/2022 – Present)

  • Oversaw email and social media promotion of 4 Austin races including the Bastrop Stampede 5K, Daisy Dash, Decker Challenge, and Zilker Relays producing 3,475 unique participants

  • Developed a new social media strategy and created social posts to promote race registration and community engagement for Facebook and Instagram resulting in 161,000 views (a 288% increase), 2,400 content interactions (a 41% increase), and 7,900 followers (a 58% increase) in 2023

  • Published an 18 post blog series of case studies created from email and phone call interviews with users of the Marathon Kids program

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Chamberlain (1-year contract)                                    Chicago, IL

Copywriter                                                                     (1/2023 – 12/2023)

  • Produced copy as needed for collateral such as email campaigns, social media posts, website landing pages, and sales materials

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DecisionLinks (3-month contract)                               Austin, TX

Email and Digital Marketing Manager                        (1/2022 – 4/2022)

  • Developed and implemented new branding and messaging that better fit the company’s overall offerings, target audiences, and future developments

  • Executed ongoing automated email campaigns and created the email templates, landing pages, automation workflows, and content for each campaign

  • Created display, keyword search, and retargeting ad campaigns for multiple channels including Google, Facebook, and LinkedIn

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SparkCognition                                                             Austin, TX

Demand Generation Specialist                                   (11/2021 – 1/2022)

  • Created ABM campaigns targeting key companies within our list of industries

  • Designed and implemented new email and landing page templates to help streamline asset creation

  • Produced monthly “company news” newsletters to keep customers and prospects informed on company updates

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Intelligent Video Solutions                                           Sussex, WI

Outbound Marketing Specialist                                   (5/2019 – 9/2021)

  • Streamlined and automated marketing to sales process from lead generation to sales outreach and opportunity creation

  • Selected and successfully deployed a marketing automation platform for email, social media, and content marketing efforts

  • Manage relationships and performance of marketing contractors assisting with SEO and content creation

  • Oversee logistical execution of in-person and virtual events including promotion and sponsorships

  • Created targeted automated marketing campaigns that produced over 200 hot new leads and over $1,000,000 in new opportunities within one year

 

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Omnigo Software (Formerly Competitive Edge Software)                Oak Creek, WI

Marketing Campaign Specialist                                                           (9/2017 - 5/2019)

Marketing Associate                                                                             (12/2014 - 9/2017)

  • Develop, plan, and execute marketing campaigns based on shifts and major events in the industry, company needs, and organizational budget cycles

  • Determine target markets and buying personas, identify pain points, and develop messaging for marketing promotions

  • Create sales and marketing materials for campaigns including emails, blog posts, white papers, product sheets, online and print ads, press releases, product profiles for industry publications, direct mail, microsites, landing pages, and web forms

  • Complete competitive and customer satisfaction research to aid in marketing campaigns

  • Analyze and track campaign, marketing, and sales metrics through Salesforce, HubSpot, and monthly KPI reports
     

 

Gravity Marketing, LLC                                                                       Milwaukee, WI

Account Associate                                                                              (7/2014 - 12/2014)

Marketing Assistant                                                                           (5/2013 - 7/2014)

  • Fully managed multiple projects and relationships with 5 clients and assisted with 2 additional clients

  • Planned, executed, and tracked open house campaigns involving print and digital marketing tactics leading to a 4000% increase in web traffic and 3 home buyers

  • Implemented social media tactics for a sports equipment client to increase number of Facebook likes by over 3,600 in 5 months

  • Tracked key metrics of past and present marketing activities to provide analysis on performance

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EDUCATION                        
 

University of Wisconsin – Milwaukee Milwaukee, WI

Bachelor of Business Administration degree

Major: Marketing           Minor: Psychology

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TECHNICAL  SKILLS

                      

Very experienced with marketing software HubSpot and Mailchimp;

Very experienced with CRM software Salesforce;

Very experienced with survey creation software SurveyMonkey;

Very experienced with Google Adwords and Facebook Ads Manager;

Very experienced with project management platforms Asana, Trello, Wrike, and Basecamp;

Basic experience with marketing software Pardot, Salesforce Marketing Cloud, and ActiveCampaign;

Basic experience with LinkedIn Ads Manager;

Basic experience in Adobe Creative Suite Software (Photoshop, InDesign, and Illustrator);

Basic experience with graphic design platform Canva;

Basic experience with marketing software ActiveCampaign

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REFERENCES

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Jason Pieper

North American Sales Director

Intelligent Video Solutions

(414) 517-2883

NOTE: Jason was my colleague at both Omnigo Software & Intelligent Video Solutions for over 6 years.

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Jim Clayman

Vice President of Marketing

The Aspire Software Company

(636) 395-9619

NOTE: Jim was my manager at Omnigo Software for 1.5 years.

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Jodi Hogerton

Marketing Manager

New Land Enterprises

(920) 475-8113

NOTE: Jodi was my manager at Competitive Edge Software/Omnigo Software for 3 years.

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